Youtube the popular video blog platform?
The rest of world, tends to impose their statistics of technology and information systems on Africa, whether or not those stats' hold true in Africa is another question to be asked.
The truth of the matter is that Youtube is creating a platform that can be accessed by the population and is now available on most mobile devices.
This platform is a cost effective way to get your brand on the "viral network" which allows all people to engage and have a depper knowledge and understanding of your brand.
You are able to control your video feeds, create ad campaigns to engage, create a personality for your brand.
The key to Youtube is to choose what you want your Youtube Channel to achieve?
1. Must the channel serve as an information hub - Information Channel
2. Does the channel serve as an entertainment driver - Entertainment Channel
If you keep your channel consistent then you have higher chances of gaining subscribers for you Youtube Channel.
What is your brand on Youtube?